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From UX to AX: Designing for the Age of Agents

Welcome to Agentic Design: a new way of thinking about digital experiences, where behind every interface is a smart, responsive assistant working on the user’s behalf. It’s a shift from interaction to delegation. From tools to teammates.
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The time to jump on the Agentic Design trend is now!

What if your product didn’t just respond to users statically – but actively helped them get things done? For instance, rather than searching for a good deal on trainers, an AI agent could simply do most, if not all, of the leg work?
This is the shift we’re facing next: Agentic Design.  We’re moving beyond interaction and entering the realm of delegation. In this context, tasks don’t wait for input, they’re proactively handled by intelligent systems working behind the scenes.
It’s not about menus, clicks, or confirmations anymore. It’s about saying: ‘Get it done’ and trusting that it will be.
But when users hand over control, designers face new challenges. How do we make agentic experiences feel intuitive? What does confidence look like when there’s no visible interaction? And where do we draw the line between smart and too smart?
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Explore the full FutureCX trend drop to:
(one)
See emerging examples of Agentic Design in real products and services
(two)
Understand how delegation changes UX patterns, design roles, and customer expectations
(three)
Unpack the challenges of trust, transparency, and human-in-the-loop design
(four)
Gauge urgency and relevance with our FutureCX trend score
GenUI

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From Static Screens to Hyper personalisation:
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GenUI brings responsive, intelligent interfaces to life. Explore how UIs that adapt to users in real time are transforming CX.