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From Static Screens to Hyper personalisation: The Rise of Generative UI
GenUI brings responsive, intelligent interfaces to life. Explore how UIs that adapt to users in real time are transforming CX.

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The time to jump on the GenUI trend is now!
Imagine a world where your digital product could morph and adapt to users in real time.
No more endless clicks from browsing to check out.
No more content that just distracts.
Just a bespoke interface that pre-empts what your user is trying to do.
Welcome to Generative User Interfaces (GenUI), a new way of thinking about digital experiences, where behind every interface is a smart, responsive UI that adapts to users, not just devices.
In this new paradigm, how do we design for trust? What happens when a user hands over control? And what does it mean to shape systems that acts on behalf of someone, not just with them?

GenUI isn’t on the horizon, it’s already here. Download our report to:
(one)
See examples of where, why and, most importantly, how the opportunities of GenUI can be applied
(two)
Recognise the challenges that may arise and pitfalls to avoid
(three)
Understand the potential business impact of adopting this technology
(four)
Have a look at our trend urgency score