Customer expectations are changing, and digital experiences are evolving to keep up. From intelligent interfaces to new models of interaction and personalisation, the way we design, deliver, and optimise products is entering a new phase.
At Tangent, we're exploring the trends shaping this shift. FutureCX is our way of sharing what’s emerging, why it matters, and how CX and design leaders can get ahead.
Each month we are releasing trends that combine expert insight, real-world examples, and clear actions to help you stay future-ready.
What you'll find in each trend drop
A clear explanation of the trend and what’s driving it
Product scenarios that show how it could play out
A ‘Trend Urgency’ score to help you prioritise
Key risks to be aware of if you ignore or delay
A practical action plan to apply the trend
Latest trends...
Trend #1 - available now
From Static Screens to Hyper personalisation: The Rise of Generative UI
GenUI brings responsive, intelligent interfaces to life. Explore how UIs that adapt to users in real time are transforming CX.
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