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WHITE PAPER

The AI Diaries

Assessing the state of AI in Digital Transformation

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AI insights from the experts using it everyday

AI is no longer a distant goal, it is here to stay. As widespread and all-consuming as AI seems to have become, however, it’s not a stretch to claim that even some of the most advanced brands are still figuring out how to fully harness this tech. Some, on the other hand, are more advanced than you may ever know from the outside looking in…

We’ve found that there’s plenty of content and material being produced around AI right now, but not much in circulation that gives a voice to the experts and practitioners grappling with the tech daily. So, we took action and as such we had the pleasure of sitting down (virtually) with four industry experts from four unique brands, each united by a remit around artificial intelligence.

Here is our roundup of the insights from each interview, showcasing the most common trends among AI specialists right now, with a corresponding view upon its future. What is the current state of AI and where is this complex landscape going? We’re here to shed some light direct from the horse’s mouth…

 

Download our latest white paper to learn: 

(01)

AI as a catalyst for innovation: how businesses are using AI to automate repetitive tasks, streamline workflows, and optimise large-scale systems.

(02)

Data as the lifeblood of AI: how high-quality, structured data is essential to unlocking AI’s capabilities

(03)

The challenges when adopting AI: overcoming regulatory uncertainty, cultural resistance, and fears around automation displacing jobs are significant hurdles.

(04)

AI as a green ally: though the possibilities for creating sustainable efficiencies around traditional processes are vast, doing so consciously is paramount to truly moving the environmental dial.

(05)

Specialisation and collaboration: large, generalised models have dominated headlines, but our experts believe the future lies in smaller, domain-specific AI systems.

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For businesses looking to stay competitive, we would argue that integrating AI-driven automation into their workflows is no longer a choice—it’s a necessity.